"Consistent accuracy and pragmatic approach provide important management and planning information."
July 16, 2013
Big Gains Forecast in Quarterly DRAM ASP
42% increase in 2Q13 followed 22% gain in 1Q13. DRAM ASPs to reach levels last seen in 4Q10.
DRAM average selling prices (ASPs) have increased every month throughout 2013 and are now at levels last seen in October 2010, according to data in IC Insights’ Mid-Year Update to The McClean Report, which will be released at the end of this month. On a quarterly basis, the DRAM average selling price jumped an estimated 42% in 2Q13 compared to the same period in 2012. The increase followed a 22% rise in 1Q13. IC Insights forecasts the DRAM ASP will grow to $2.53 in 3Q13, 50% greater than in 3Q12, and then taper slightly to $2.52 in 4Q13, which would represent a 46% increase compared to 4Q12 (see figure).
The increase in DRAM average selling prices has not come as a complete surprise. One factor contributing to rising prices is the fact that fewer suppliers are participating in the DRAM market today compared to 2010. Micron is (still) expected to complete its acquisition of Elpida Memory and two prominent Taiwan IC suppliers (Powerchip and ProMOS) have essentially exited the commodity DRAM business. Consequently, shipments of DRAM are in the hands of (and more tightly controlled by) fewer suppliers.
Meanwhile, several years of greatly reduced capital expenditures in the DRAM market have resulted in little new capacity being added. DRAM capital spending as a percent of sales has declined from 31% in 2011, to 19% in 2012, to a forecasted 12% in 2013. With little new capacity being added, the supply-demand balance is now favoring DRAM suppliers as demand (particularly for higher-priced mobile DRAM) is beginning to outstrip supply, resulting in upward pressure on prices.
Third, the computer industry is undergoing a major transition to mobile computing. Shipments of smartphones and tablet PCs are increasing rapidly while shipments of traditional notebook and desktop PCs are falling. Most DRAM suppliers have changed their product mix to meet the needs of the growing mobile market. DRAM suppliers have scaled back their output of lower-priced commodity PC DRAM and transitioned to higher-priced, low-power, mobile DRAM. Even though DRAM unit shipments are forecast to fall 8% in 2013, the DRAM average selling price is expected to jump 40% for the year. After DRAM market declines of 25% in 2011 and 11% in 2012, IC Insights now forecasts the volatile DRAM market to grow 28% in 2013.
Report Details: The 2013 McClean Report
Additional details and an updated mid-year forecast of the IC industry and its various products can be found in the upcoming Mid-Year Update to IC Insights’ flagship report, The McClean Report—A Complete Analysis and Forecast of the Integrated Circuit Industry, which features more than 400 tables and graphs in the main report alone. A subscription to The McClean Report includes free monthly updates from March through November (including the 250+ page Mid-Year Update), and free access to subscriber-only webinars throughout the year. An individual-user subscription to the 2013 edition of The McClean Report is priced at $3,390 and includes an Internet access password. A multi-user worldwide corporate license is available for $6,390.
Receive Research Bulletins in your inbox: Join Our Mail List